Learn to use the data that you have access to; start small and build up to personalization. Joaquim Vilella Gallart recommends using out-of-the-box metrics from solutions like Adobe Target to get started. The important step to take is to just get started with what you have because waiting for perfect sets of data will put your business behind. Giles Richardson says to start with the data you have access to and validate as you continue.
Introduction to Personalization and Data
Financial services providers must manage data intricacies for regulatory compliance. The panel discusses how to get started with personalization by using data readily available to organizations—avoiding delays for perfect datasets that may hinder business progress.
Getting Started with Data
Large organizations have to consider the mechanics of moving data. Giles Richardson explains the intricacies and importance of managing data correctly to ensure compliance with regulatory environments. To avoid noncompliance, he suggests to “do as little as possible” when it comes to moving data around.
Data Readiness Helps Prioritize Initial Use Cases
Amy Mcilwain from Accenture continues the conversation on using the minimal amount of data needed to get started with personalization. She discusses the challenges that companies face with disconnected data and technology, recommending prioritizing business use cases not just by the potential impact but also by data readiness. What data is readily available to be used now to start learning from?
Don't Let Perfection Get in the Way of Progress
Learn to use the data that you have access to; start small and build up to personalization. Joaquim Vilella Gallart recommends using out-of-the-box metrics from solutions like Adobe Target to get started. The important step to take is to just get started with what you have because waiting for perfect sets of data will put your business behind. Giles Richardson says to start with the data you have access to and validate as you continue.
